For large business owners, spending a hundred of dollars in marketing is just like a drop in an ocean, but small business owners are not like them. It is a big deal for small business owners to promote their business and beat their competitors in a minimum amount of budget.
Marketing your small business is a crucial task when you have an ideal monthly budget set. The costly marketing approaches like paid advertising is not affordable to every small business owner. But, it doesn’t mean that small businesses can’t achieve their goals. There are a lot of other marketing techniques that can be implemented in an ideal budget and can provide a right platform to strengthen the small businesses.
So, here I have listed some marketing ideas with case studies that can lead to success in your small business.
1. Publish rich content
You may already have heard about the phrase that “content is a king”. It is a rapid way to reach at the number of potential customers to immensely grow the business. A well written and informative content is good enough to make the customer’s mind about buying a particular product.
Rental History reports have increased their organic traffic by 400% within only six months by using original, high quality and optimized content.
2. Publish interesting Videos
Nearly 96% of users are more likely to interested in buying a product after watching an explanatory video. A recent statistics from Cisco revealed that video will account 69% of consumer traffic by 2017.
Videos are considered as a most trending and inexpensive technique to draw more attention of customers. It is a quick way to convey the information and provide a great alternative to interact with the users.
3. Create your business awareness on social media
For small business entrepreneurs, social media is a powerful way to reach at the target audience and a perfect medium to catch the exposure of more users. Presence of business on social media can add an extra value to the success of small business firms.
4. Create Infographics
People remember 90% of more information when they see it in a visual form. Infographics are a straightforward method for engaging the readers about your product or services.
But before creating the infographics, ensure that it is not crowded with a lot of information or content. Keep it short, simple and impressive so that it can actually engage the users. If you can’t afford an infographic designer, you can create it yourself by using free infographic creation tools just by making changes in already existing infographic template.
5. Start Guest posts
Guest posting is running for a long time and counted as a respected technique to earn quality link with other benefits like exposure, branding and traffic, but in recent years, it has been used to manipulate rankings, which actually degrade its value, but if you Guest post generously than it could be a very effective technique to gain high rankings, good amount of traffic and branding.
For instance, Buffer and Groove HQ used guest blogging for months and attracted 100,000 and 20,000 users respectively to their portal which actually turns out to their valuable customers.
6. Online Contests
Online contest is a powerful way to make the business more visible in the marketplace. It not only create new customer, but also build your brand loyalty among the users. The true goal of running a winning online contest is to create awareness about the business and increase the engagement of more users.
Boys’ Life, the magazine of boys scout has doubled their traffic by running the series of online contest.
7. Email Marketing
According to ExactTarget, nearly 91% of consumers check their mail inbox every day, which means that running an email marketing campaign can bring a great twist in your business.
Offering a bonus or free gift in the exchange of newsletter subscription can provide you the opportunity to take your business at the next level. To start your email marketing campaign, you can use free free email marketing services like mailchimp.
8. Hosting events and webinar
As a small business owner, event hosting can be an excellent way to attract prospective consumers. But, before hosting an event think about a couple of things such as what type of event can have the real value to your business? What should be the goal of your event? Whether it is in your budget or not?
The other way to promote your business is Webinars, A web based seminar. Webinar is a fantastic way for small business owners who are not able to afford a venue for event hosting and a perfect platform to reach at the scalable audience in your budget.
Adobe system has achieved 500% increase in their sales through webinar marketing strategy
9. Look for Influencer marketing
Influencer marketing is quite a trending topic these days when people look out for different avenues for market there products then its been proven that an influencer of a specific area or niche can help you to bring traffic, improves branding and trust amongst the community.
In 2014, TopRank Online Marketing worked with Content Marketing Institute to create an influencer content program via eBook to promote the Content Marketing World conference. The campaign runs for several months and results the eBooks earned thousands of social shares, over 145,000 views on SlideShare and 20,000 page views on TopRankBlog. By the time the conference was held, there were 2,000+ PDF downloads, 800 leads and 200+ event referrals.
10. Give freebies
People love free stuff. When you offer something nice to the people, they are compelled to do something good in return. Psychologists refer it as a “law of reciprocity”. This is a powerful method to expand the circle of customers by offering them a free stuff. For example, if your company is selling the e-books, then providing a free sample of e-book to the consumers can make their mind to purchase it.
The hardest part of a newly established business is building trust among the customers. Giving a free service or gift to the customers in the exchange of buying your product can help to increase the business credibility.
Standard oil got a huge success in the Chinese market by giving eight million kerosene lamps for free to the consumers.