When performing SEO for a website, you first need to think about a couple of things such as Necessary SEO Tools.
- What keywords to choose for your website
- How to analyze the performance of your website
- How many people are visiting my website and converting to a prospect customer
Any SEO expert can’t perform above tasks without the use of SEO tools. For better results and enhanced search rankings, you need a right SEO strategy and right collection of tools. There are a lot of free and paid tools available in the market that you can use to get successful SEO results.
Here I am providing a list of 15 free tools which are fully compatible with search algorithm updates and offers a real value in SEO.
1. Google Adword Keyword planner – Find what people are searching for
Keyword research is the primary step in doing SEO for any website. Before optimizing your website, firstly you need to analyze which type of queries people are using frequently to find the results.
The keyword planner tool provides all the keyword ideas along with their competitive value, global and local monthly search volume, competitive bids etc.
To access the keyword planner tool, login to your Google adword account, click on tools and select keyword planner from the drop down menu. If you don’t have a Google adword account, you can create a new one.
2.Open Site Explorer – Find link opportunities by doing competitor analysis
Open Site Explorer provides you better link opportunities and allows you to view the backlinks of your competitors. A free user can view maximum 200 links for a particular domain, and can generate three reports per day. If you become a premium member, you can view up to 10,000 backlinks and can generate more than three reports per day.
3.Bing Webmaster Tools – Optimize the website for Bing
Similar to Google webmaster tool, Bing webmaster tools also offers a variety of advanced features such as adding or verifying the website, Sitemaps, URL submission, Block URLs, Disvow links, traffic reports, backlink analysis, etc.
4.Google Analytics – Analyze your website statistics
It is a widely used tool to analyze the overall traffic of the website. It is a free tool of Google that allows you to view how many users are visiting your website, where the traffic is coming from, what the people are searching on your site, where you are getting the most clicks in your site etc.
5.Google PageSpeed Insights – Improve your website’s page speed
Basically the tool measures the page performance for desktop as well as mobile devices and offers the better page speed optimization tips. When entering the page url, it returns the points in the range of 0 to 100. If your page is getting the points above 85, means the page is fast to load & performing very well.
6.Google Structured Data Testing Tool – Test and validate your website’s markup
If you are using schema.org or any other type of structured data on your website, then this tool will be a big help. The tool allows you to test and validate the markup. If you have unintentionally made any mistake in the structured data markup code, then you can check the code and correct it with the help of structured data testing tool.
7.Yoast WordPress SEO Plugin – Optimize WordPress site
It provides a great way to optimize your WordPress blog or website including a rich set of features such as XML sitemaps, robot.txt, meta configuration, breadcrumbs etc.
8.Screaming Frog – Quickly crawl and analyze your website
Manually checking the pages of a big website for on-site SEO perspective can be a very challenging task. The screaming frog tool can save your precious time of analyzing the entire website.
Basically, it is a small application that can be installed locally on your PC and you can analyze your website and see the on page factors that you need to improve on your website.
9.Buffer – A social media automation tool
Managing more than one social media profiles for the business is quite typical when you have a lot of other work. Buffer is a tool that reduces your manual efforts in social media sharing in all the social accounts. With the buffer tool, you just need to enter the URL of Page that you want to share and the post will be immediately shared on all your social media accounts. You can also schedule your posts and this tool will post them at the scheduled time you set.
10.Copyscape – Check for plagiarism
It is an online plagiarism checker tool to check whether your website content is copied by another person or not. When you fetch the URL of a web page in the Copyscape tool, it returns the complete list of web pages that contain similar text to your web page.
11. ly – Create professional infographics
Infographics are still considered as a powerful technique in SEO to encourage more number of readers because it displays the complex information in more understandable and digestive form. Easel.ly allows you to create professional and creative infographics without too much effort.
12.Google Trends – Find Out What Is Trending On The Internet
Unlike traditional keyword research tool, it gives a multidimensional view of search queries with a color coded line graph showing how often a query is searched over time.
13.Internet Marketing Ninjas SEO Tools – Collection of free and paid tools for online marketers
Provides a lot of SEO tools to improve the website, such as meta tag generator, keyword density analyzer, Image and link analyzer and many more.
14.MozCast – Shows weather report of google algorithm change
MozCast provides a daily weather report about the Google algorithm changes. It takes 1000 keyword from selected websites and compare their results from the previous day to calculate the rate of changes in Google rankings.
15.SEO Tools for Excel – Make the SEO process easier
Provides an exceptional set of Excel functions that you need in online marketing such as on page analysis and debugging, Google analytics integration, backlink analysis, domain research etc.
Use of right tools in SEO is necessary for any SEO expert. However, there are hundreds of tools in the market, but I have shortlisted all the useful tool that is most frequently used in SEO and provides better opportunities to improve the overall performance and traffic to your website.
Submit your review
Hey Fernando, this is very true because any SEO if he is serious for his profession can't leave without these tools, because these are the basic necessity for each and every website. Moreover, i would like to add one more tool i.e. Ahref, to have some analysis of your competitors. What you say!!!
Thanks Anubhav. Great feedback.
Nice article, would love to add majestic,semrush etc in that list.