Ever wondered what happened to your e-mails as you are not getting the response that you expected? You have seen the click rates of your e-mails spiralling downwards every day. Are your subscribers sending your mails to the spam box or beginning to unsubscribe? It is time to check out what is wrong with your e-mail marketing plans and the calls to action you are using. Here I will give some tips that will help you to create compelling e-mail marketing campaigns.
E-mail marketing has been there since the inception of e-mail and has become one of the first platforms for internet marketer. E-mail marketing is not supposed to be intimidating and make receivers groan with displeasure for getting e-mails. As long as you are not using it to spam somebody’s inbox, e-mail marketing is a powerful tool to get your messages directly to your customers and clients.
Nowadays, with inboxes filled with e-mails it is not possible to for any person to check out all of them and even if it is checked, there might not be any action done. What is need is that e-mails should be creative enough to catch the eye of the receiver and compels him/her to a call to action. Here are some tips that will help you to increase the click rates and the numbers of subscribers:
- Organise Your Contact Database
The first thing about e-mail marketing is having a good database of prospective clients or customers. Always try to build upon the database by adding to it. To grow the list of the subscribers is to put easy subscription buttons in your website of blog. It is also possible to get list of prospective customers or clients from online sources. These lists can be refined through the required demographic and other qualifiers.
- Plan Your Campaign According to the Requirements
Before starting to shoot mails to all the customers or clients, first of all you should make a plan of action how you are going to do it and what is the target. Check out what others are doing in your area of industry and brainstorm with your team to find out how you can be different from the rest while making it more attractive.
- The E-mail Subject – First Impression
As the saying goes, “the first impression is the last impression”, e-mail subjects are the one that can wither break or make an e-mail campaign. Learn about the best word combination that will get the attention of the readers. If it is boring and looks like any common marketing e-mail, it will be swiftly swept to the spam inbox.
- Make the E-mail Interesting, Creative and Dynamic
E-mail for marketing purposes should be like newspaper. An eye-catching headline so that the viewer is interested in reading further and check out the content of the e-mail. A good layout in html will have a greater effect than simple text and if you can pique the reader’s curiosity along with a good call to action, then you will be able to redirect them to your website or pre-designed landing page. Personal messages can also be crafted to achieve greater responses as the readers feel more connected with the brand or product.
Make sure to make the e-mail mobile compatible as there is a growing number of people who check their mails on the go.
- Testing and Analysis
There are a lot of tools that will help you to check out how it looks on different platforms. Apart from that, it is a good habit to make two different e-mail types to test which one works the better by sending it to a small community at first. After that, the real e-mail marketing can be started.
Analysis is useful to understand how your e-mails are performing. Use a popular analytic tool through which you can measure the different metrics related to your e-mail performance. It is a great way to see how much Return of Investment (ROI) you are getting from the e-mail marketing campaign and how to improve them.
- Links to Social Media Platforms
Do not forget to put links to the important social media presences. It will help you to create a network of fans and followers where you will be provided another platform to market your product(s) or service(s).
Career in E-mail marketing is not easy and apart from the above tips it also takes a lot of patience to be successful. All e-mails do not turn into effective sales, so you have to be patient and understand the greater purpose of e-mail marketing.
Hasibuddin Ahmed is a foodie and an avid reader with the same voracious appetite. He is interested in the current trends related to online marketing and having hands-on experience in e-mail marketing, writes on how to improve in the field based on his experience.