Learn how website structure can contribute in optimization
The standard process of doing business has changed largely over the past few decades. Businesses have gone online these days. The conveniences of establishing a business on the internet is undeniable. The best part is its widespread reach across the world.
When you all do business online, you are more probable to reach to millions of visitors through your business website. But the same thing applies to millions of other business men as well right! So, what is the thing that will differentiate your website from others and show your website on the upper side of the SERP? That thing is better known as SEO (Search Engine Optimization).
This term is really well popular among the online business doers these days. Everyone knows the importance of proper optimization and many of them are also aware of the tactics and techniques of SEO as well. But surprisingly, very few actually know the importance of website structure in optimization process. It is said by the experts quite often that a better website structure means better SEO.
Why structure is important?
Such an important factor of optimization is often overlooked by the website owners since most of them don’t even know what importance this particular aspect holds for optimization. In the following paragraphs I will try to explain in brief how the structure and design of your website can aid in the optimization process.
The basic logic behind this is that a well-structured website will organically attract visitors and more visits will improve the ranking of the website for sure. Not only that, such a website gets crawled and indexed much conveniently by the spiders and results in improvement in SERP listing.
A good structure of the website enhance user experience
It is now known to everyone that the attractive structure of a website not only attracts the visitors, it attracts the search engines too. Google algorithm uses the information garnered from the searchers and ranks the website accordingly on the search engine.
How would you feel if you find a website that is poorly structured? Will you feel like visiting the website again? The answer is no in most of the cases. A well-designed and well-structured website also helps in reducing the bounce rate and increase the time a visitor spend on the website. Both these aspects improve website ranking.
Sitelinks of your website are the result of good structure
You have seen this many times if you spend a lot of time on the internet. Sitelinks are a listing format that appears on the SERPs and highlights the key pages of your website along with a number of internal links. This is a huge benefit for any website in terms of optimization.
This offers the users the most relevant information, it helps in navigation, enhance the reputation of your brand, create trust among the visitors, improvement of click through rate, helps in visitor conversion and all these aspects jointly help to rule the SERP.
Some important factors that contribute to a good website structure
There are a number of factors that contribute largely in the structuring of a website and certainly play a crucial role in the improvement of the website ranking. Let’s have a look at those factors.
• Design: The design of a website is extremely important. Proper design including the right placement of the content in the website pages is always a great visual pleasure for any visitor. And an attractive web design is also able to fetch users more than once in the site which helps in the website ranking largely.
• Navigation: Another very important part of website structure is navigation. Most of the time visitors become clueless regarding their next step. The right navigation organically guides them with the next step. This is also counted when it comes to the ranking of the website. An easy navigation always offers satisfaction to the visitors.
• CTA button: The CTA buttons in the website plays a crucial role in the visitor conversion and thus improving the ranking of the website. Catchy and unique looking CTA buttons with attractive color always attract the visitors. Catchy words like ‘click me’, ‘hit me to go to next level’, ‘click me to subscribe’ always brings positive results from the website’s point of view.
• Login information: The information required registering or login with the website should always be short and concise. Too much of information may make the visitors negative. Just the full name and email address is enough for this. This will take less time to the users to register with your website. And a large registered subscriber base is always an asset for a website.
There are so many things that should be kept in mind the time of website optimization. And website structure is definitely one of those factors. A user-friendly and attractive website structure is an asset for any online business by all means.
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