If you are a local business owner, then it would be very challenging to rank your business website for global keywords. For example, if you have your own flower shop in Seattle. Now optimizing your flower shop website for the keyword “florist” would be worthless because no person is coming from Portland or Oregon to purchase the flowers in Seattle.
On the other side, if you locally optimize your business website for the keyword like “florist in Seattle”, then there are a lot of chances of getting maximum customers to your shop. This is because, the results for local SEO differs from the global SEO.
Here I have listed some case studies that illustrate how local business owners got success in their business by using the right strategy of local SEO.
1. Buffalo Wild Wings Got #1 Ranks
Buffalo Wild Wings is a sports bar and restaurant running in the United states, Mexico, Canada and The Philippines. The firm heavily invested in advertising, but could not achieve the results. After trying all the options, they made the corrections in their company Name, Address, Phone Numbers and other details on all the local business listing directories and the results they got was really incredible. They reached over 132,000 local customers and ranked on #1 position for the all their local search queries.
2. Hauser-Ross Boosted Their Revenue
Hauser-Ross is an Eye care institute and surgery center based in Illinoise. The global keyword such as “cataracts” or “Eye Institute” was having a tough competition because of the existence of large eye centers in USA. Hauser-Ross was a local small service provider so they started a local SEO program to get more local patients in Illinoise. They optimized their website for location based keywords and boosted their revenue by more than 333%.
3. Cavalier Ford Increased Organic Traffic By 119%
Cavalier Ford, an auto dealer company was facing the problem of getting the customer from their local areas. When they analyzed the errors, they found that the website pages were not properly optimized for local keywords. To solve the issues they started to optimize the website for Geo-targeted keywords and after resolving the issues they have seen 144% increment in new visitors, 173% increment in page views, 119% growth in traffic and 47% growth in conversion rate.
4. Laiad achieved first page rankings within 45 days
Laiad (Los Angeles Institute of Architecture and Design), is a privately owned architecture school providing education in architecture and interior designing. There website was ranking on 2nd or 3rd pages in the organic search results. To improve their website’s search rankings for local keywords, they implemented some additional task, such as location schema integration, Google map integration and citation building on local business directories. These local SEO strategies really helped them to achieve results and now their 11 major keywords are ranking in top 3 positions.
5. D&I Body Shop increased the organic traffic by 309%
D&I Body Shop a restoration service provider for vehicles in Atlanta was not getting a good business as compared to the other auto body repair shops in Atlanta. After targeting the local keywords they have seen a great change in the rankings. They started their Local SEO campaign in April 2013 and effectively worked on optimization process, including local citations, Google map integration and link building. Within a year they achieved outstanding results in the rankings and achieved 309% accretion in traffic.
6. Dani Weiss Increased Their Traffic By 90%
Dani Weiss, is a Seattle based wedding and portrait photographer. Due to the tough competition of photographic industry in Seattle, Dani Weiss was not getting good business from local areas. After analyzing the website they have implemented the local SEO tactics such as Google+ reviews and local citations to improve the user experience and got 90% traffic increment.
7. Avella Specialty Pharmacy Got 36% Increase In Local Search Rankings
Avella Specialty Pharmacy got incredible results by optimizing their website for local keywords. They implemented a right local SEO strategy and got a 36% increase in local results.
8. Fedex Got 26% Increase In Conversions With Local SEO Practices
FedEx Corporation is a shipping and courier delivery service provider. They were not getting the consistent traffic and conversion, but when they corrected the information on local business listing directories, their website’s organic traffic and conversion got increased by 50% and 26% respectively.
9. Brian L. Britton DDS Got Nearly 211% Increase In Users
Brian L. Britton, DDS is a dental Care service provider in Texas, USA has greatly increased the web traffic and the number of patients by executing a comprehensive local SEO strategy. Within only 6 months, they got 158% growth in sessions, 211% increment in users.
10. H&T Group Achieved Page 1 Ranking For All Their Major Local Keywords
H&T Group is a UK based leading pawnbrokers, providing services in more than 190 places in the country. To strengthen their business visibility at local places, they integrated the schema markup and focused on location based keywords and got number 1 rankings and other wonderful results in local search rankings.
These case studies prove that local SEO optimization can bring unexpected results for your business. So you must focus on local SEO tactics to take your business to new success level.