So, you have perfectly executed your online marketing plan, now your website is visible on the top results of Google and getting thousands of visitors every day. But, the bad news is that the annual revenue of the business is still not increasing or people are still not interested in signing up for the newsletter.
Have you ever thought why this is happening? If your website is getting enough traffic, then why you are not able to convert those visitors into customers?
This is because your website is not well optimized for conversion rate like your competitors and it still needs some refinements to achieve the target. But how will you find out where your website need improvements to get the maximum conversion rate? It requires the quantitative and qualitative analysis of the website in order to find the issues that are causing the low conversion rate and this analysis is probably impossible without the conversion rate optimization tools.
So, in this post, I have listed 12 primary conversion rate optimization tools that you really need while optimizing your website to grow conversion ratio.
1. Crazy Egg
Although, the complete package of crazy egg comes with a plenty of tools such as Scrollmap, Overlay, Confetti etc but the most useful tool is Heatmap which allows you to find where people are clicking on the website. The tool is available with 30 days free trial.
An easy to use form analytics tool which is available with 14 days free trial. It is an advance tool to find how the users are interacting with the forms on your website. It enables you to analyze which part of the form is restricting the users to complete all the form fields.
Because, it is possible that one or two form fields are not necessary and due to these unnecessary fields, users are not completing the entire form. With the Formisimo tool, you can easily find these undesired form fields and can eliminate them.
Google Analytics is the most commonly used free tool which allows to analyze the website in many ways, such as how much traffic your website is getting, where the traffic is coming from, which online marketing campaign is successfully working, what users are searching on your website, where your website is getting the most clicks etc.
Analyze and monitor the website in real time. Unlike Google Analytics, which provides the daily traffic report, Clicky allows to see the live view of the website. It gives 21 days free trial, which allows to track maximum 3 websites and 1,000,000 page views daily. After the expiration of the free plan, if you have not upgraded to a premium plan, you can track 1 site with 3000 page views daily.
It allows you to do a survey regarding what your visitors think about your website. To start the survey you can prepare a list of maximum 10 question such as:
• What do you like the most about our website?
• What do you like the most about our product?
• Would you like to tell your friends about our company?
Based on the responses to above question you can analyze the behavior of the users. Up to 100 responses the tool provides its services for free, after the free plan the prices may vary by number of responses, targeting criteria and length of the survey.
It provides a better way to understand more about the user’s behavior when visiting the website. For each visitor session, Clicktale records a video playback about how the user is navigating through your website and what action he is taking. In free plan you can track maximum 5000 playback recording.
It is not always necessary that your website is compatible with all browsers or platforms. For example, if you have downloaded a latest version of chrome and want to see how your website is looking in an older version of IE, you can check it easily with cross browser testing tool. It allows free testing for 60 minutes. With the premium package you can test the website on more than 900 browsers with more than 40 operating systems.
8. VWO (Visual Website Optimizer)
VWO allows the online marketing professionals to do split testing. Split testing or A/B testing is conducted to analyze the behavior of users in different variations of a website. VWO tool lets you to create different variations of the website and allows to check which one is performing the best. Up to 1000 visitors the tool is free and after the free plan, it charges for $49 per month.
When your goal is to get more subscribers to your website or you want to tell the latest discount offers about your business, you can use a popup for immediate action when the user visits your website first time. Such kind of popup makes the users to take an action at a first glance which in turn increases the conversion rate of your website. It is available with 14 days free trial.
10. Bounce exchange
Bounce exchange is used to find the issues about why the visitors are not spending enough time on your website. It can help you to maximize the conversion rate by drastic reduction in unusual bounce rate.
Unbounce is a landing page builder for online marketers available with 30 days free trial. Unlike other tools, it not only test the pages, but also create the pages. It provides a quick way to build the responsive landing pages without the help of an IT professional and HTML knowledge. It contains more than 60 landing page templates and plenty of customization features to make changes according to your business needs.
12. CRO monitor
If you want to know what split testing experiments your competitors are implementing to achieve maximum conversion rate, CRO monitor can help you. CRO monitor is a free tool that enables you to track your competitors A/B tests. It performs this task by capturing the screenshots from various IP addresses at regular intervals and provide you a complete report.
In the world of online marketing, there are hundreds of other tools available for CRO, but I have shortlisted only the 12 essential tools which can really work for a successful CRO campaign. Instead of spending time in guessing the reasons about why the conversion rate of your website is too low, go with the suitable CRO tool to find the issues because, the tools provide a much better way to understand the behavior of visitors.