It’s quite understandable that small businesses often lack the financial clout of their big counterparts. And it’s also true that the marketing budget of such entities never go beyond the peanut level in comparison to those big daddies spending hundreds of thousands of dollars to take their brands forward. Despite such an existing inequality, small firms feel relieved to have some helpful marketing ideas to promote their businesses and stay relevant in a brutally competitive marketplace.
It’s nonetheless a tough task to market a business in a budget that is just about meagre. When the budget constraints and cost considerations loom over the horizon, it becomes unaffordable and unfeasible to look for paid advertising methods. Having said that, there are however some marketing techniques that businesses of any scale, particularly the budget-tight entities, can benefit from. These techniques may not guarantee as immediate results as fire in the bush, nevertheless they work big time gradually.
It’s therefore key to leverage those marketing strategies that let you tide over budgetary issues and sail through the intense competition to safety. All you need to do is to understand the worth and significance of those marketing ideas that are capable of giving results in the long run. Being a small business, you will surely benefit in a big way if these ideas are leveraged fully.
Discussed below are some marketing ideas to help small businesses realize their objectives easily:
Drive organic traffic through informative content and engaging videos
Organic traffic becomes the most viable marketing strategy to follow once the budget is limited. To drive the traffic, you should use fresh, original, informative and high-quality content across channels on a regular basis. The content should engage the customers and satiate their needs for information and knowledge. In this way, your business can reach more customers and expand its base to drive traffic, sales and revenue growth.
Similarly, your marketing campaign must use interesting, engaging and explanatory videos to stir the customers’ interests and give them some reasons to ponder over. As videos are a great source of entertainment and knowledge, adopting this cost-effective strategy will grow your base and enrich the business.
Spread information through visual form
Visual messages and ideas are likely to impact your target audience more than plain and simple texts. In fact, customers show greater interest in those information that come to them packed in neat pictorial forms. This is why marketers have started using info-graphics more than ever before to take the brand messages to users and get the desired connect.
In fact, it costs almost nothing to mix pictures, images, arts, graphs and texts in right dosages and let it reach to the audience. In a sense, relying on info-graphics to send the messages across will not only be an economical solution but something that will also bring great results.
Reach as much users possible through social platforms
Social media is now such a significant marketing channel that no business can afford to miss. More and more people are socializing, talking, discussing and connecting with brands. This is where your small business stands to gain a lot, as it can reach an ever-expanding marketplace even without paying in that proportion.
What’s more, search engines have decided to treat your social feeds as a separate web page and give them ranking benefits. Given so much things working in its favour, your business must engage and interact with users on social platforms to create brand awareness and realize the goals.
Reach more customers through e-mail marketing and quizzes
E-mail marketing is a beneficial, impactful and cost-effective solution for small businesses to reach and make aware more customers. As a big number of consumers have an e-mail account and keep checking it on a regular basis, this strategy holds value for letting you reach your audience in a direct way. Similarly, your business can run online quizzes or contests to catch the attention of users through greater interaction and engagement.
After all, such contests help create brand awareness together with winning trust of customers. Both these inexpensive marketing techniques can serve your small business well if used with care and professionalism. Similarly, both are full of potential and your business should make the best out of them.
Seek quality links from popular sources
Seeking quality links from reliable, known and popular sources is a viable marketing strategy for small businesses. In doing so, considerable ranking advantages are availed which in turn boosts the exposure and drives more traffic. There is however a downside of seeking links where you may lose a lot of goodwill and ranking benefits if you are not ethical.
Guest posting is quite a helpful way to seek links and enter in a mutual relationship with a well-known site or blog. Make sure to be within the fence of rules to enrich your business with rich links and help it grow organically. The best part is, this strategy is easy to implement as it brings mutual rewards for both the parties involved.
Build trust through web events hosting and freebies
It’s a genuine assumption that small businesses can’t afford to host events and dole out freebies as regularly as big firms do. There is however a way-out for such entities – they can leverage the web to host events and save great costs. It means, you can organize a web-based webinar to reach your customers and create brand awareness. In addition, you can build trust among customers by giving them freebies and making a direct engagement with them.
Freebies can be anything like gift items, discount coupons or e-books or whatever that draws audiences towards your business. Both these marketing techniques are something that won’t cost beyond a bare minimum level and thus, should be used frequently to expand the business.
It’s quite clear that small businesses have ample of opportunities to market and promote their brand and realize their goals even without spending that much. There are a variety of marketing techniques that neither cost a bomb nor go waste if persisted with. This is why you have to trust those methods that promise fulfilment of your long-term goals even without asking big budgets out of you.
Author Bio:- Hi, I am Abhilash tyagi an SEO specialist with years of experience of the domain. I consults and guides brands on planning, execution and implementation of best SEO services India to help them with rankings and visibility. Feel free to contact him anytime for your needs for superior search engine rankings and enhanced online presence for your business. Currently, I am employed with Mind Digital Group. Follow on twitter.