What is this hype all over the internet about content marketing and its effects on search engines optimization? This article will give you a precise answer for all your Content Marketing question.
If you read my previous post about content marketing which shares some of best content marketing strategies from Neil Patel’s Advanced Guide to Content Marketing, you may already have a good idea about content marketing.
If you didn’t read it, I highly advice you read it after this post first by clicking the link below:
There I didn’t mention what is exactly Content marketing. So in this post you will learn the core meaning and the infographic I have shared will make your mind think more whenever you start writing for your target audience.
The institute of Content Marketing answers below question perfectly.
What is Content Marketing?
Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.
Basically, any business or entrepreneur can use content marketing to attract new customers and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior.
And this is an ongoing process that is best integrated into your overall marketing strategy.
Further explaining, the content marketing institute says “Content is the present – and future – of marketing”
Content is King
In a short precise video, Gary V. breaks down how “content marketing” is changing the face of advertising and why providing content is more important to a company’s brand than promoting its products.
I hope you got a good understating about content marketing and why you really really have to focus on producing the best content attract your target audience.
So is Content Marketing the New SEO?
This is one of the high attention questions being asked in the World Wide Web today.
Webmasters want to know if the old techniques of SEO services like manual link building and on-page keyword optimization a thing of the past and has content marketing taken their place?
And also, where does search engine optimization stand in the face of content marketing?
For that I have found a nice explanation which shows you:
How is Content Marketing Changing SEO?