Email marketing has been a high demand topic when it come s to online marketing. Some business owners might say Email marketing is dead and you can not achieve any results from it anymore. But I’m telling you, if done correctly, Email marketing can bring you a huge advantages for your online business.
In one of my niche website businesses I have built a email list for the last 12 months and most of my online consultancy work comes from the Email news letters I send every fort night. Email marketing services offers a great potential for sustainable, long-term growth for online businesses. However as I mentioned earlier only when done properly. You just can’t send boring Email Newsletter or update about your new product or service and expect your list to buy form you.
According to my research I have found that most experts tell that around 90% of all emails sent worldwide are spam – so clearly there are some challenges. And also when your Email gets labeled as Spam or unsubscribe by your audience, very soon you will have not prospects to Email.
Email spam makes potential clients and customers very wary of receiving emails from businesses like your own, which means you have to be smart about how you use email marketing.
First you have choose Email marketing services which gives you the perfect service opportunity to connect with your customer. You have be aware of proper list management tools, social integration, mobile apps, etc which are really important to your mailing list to grown to a reasonable size.
- Mad Mini (free for one account with 2500 email contacts to manage): This is a service I use in FERNANDO BIZ and they have some basic attractive email templates. easy to integrate and trusted by many online businesses and blogger.Pricing starts from $10 per month for up to 500 subscribers.
- Constant Contact (free for 60 days): One of the largest email marketing services. Offer excellent training and tutorial facilities for all customers. Lots of app integration for smart devices like iPhones.Pricing ranges from $15 per month for up to 500 subscribers, to $75 per month for up to 10 000 subscribers.
- Aweber: Really awesome service provider. They have streamlined, efficient and easy to use, with great support. Used by hundreds of thousands of businesses worldwide.Prices range from $15 per month for up to 1000 customers, to $120 for up to 10 000.
- Mailchim: Another great email service provider for anyone wants to get started with a easy to management service.
Now let’s look at some tips and strategies to secure decent growth and sustainable profits from you business mailing lists. This lists is by David Mercer at a WSM4B who is a software developer, serial entrepreneur and bestselling author of programming, development, eCommerce and marketing books. Visit his blog to learn some of the worlds best online marketing tips and tricks of the trade.
Top 5 email marketing tips for small business
As much as perhaps the email marketing services make out that email marketing is the best thing since sliced bread, and super easy to do, it is important to take pause.
Yes, email marketing can be very profitable, driving a high return on investment, but only under certain circumstances. Get it wrong, and you risk losing the trust and authority of all the people on your mailing list (potentially all your most valuable clients).
1. Provide relevant content of real value
There is absolutely nothing to be gained from spending time and effort setting up a mailing list, promoting it to your customers or readers, only to spam them with self-promotional marketing.
Make 80% of all content you send out to a mailing list highly relevant and useful to those readers – with absolutely no sales or marketing bias.
The remaining 20% of your content can be promotional in some way or another.
2. Respect subscribers
As heartbreaking as it might be to have potentially valuable readers unsubscribe to your mailing list, the important thing is to make it easy for them to do so.
Make sure that everyone on your list is opt-in, and that a very simple and easy path to opting out is made available to them. Most email marketing services will have opt-in and opt-out functionality built-in in accordance with the relevant anti-spam legislation and guidelines.
There is no point in keeping people on your list who don’t want to be on it. Rather maintain a small, lean and mean list of highly engaged people that do want your content – they are far more likely to convert and drive revenue anyway.
3. Segment your mailing lists
Don’t simply plaster your website with links to sign up to a generic newsletter.
Very often it is better to segment the audience based on their interests – especially if your blog or business covers a diverse range of topics.
For example, I might offer a small business ideas newsletter for people viewing content about startups and small business ideas. This allows me to make the sign up form contextually relevant to those people (i.e. for more great small business ideas…).
People arriving on the site to look at marketing strategies have probably already started a business, so the same mailing list sign up form won’t be as effective.
4. Offer incentives to grow your mailing list
While email marketing services provide sign up forms and pages that make it easy for people to subscribe to your newsletters, they won’t do it unless there is a compelling reason.
One powerful strategy for encouraging sign-ups is to offer free giveaways or discounts that are only available to subscribers.
You might also want to offer unique and original content for subscribers – think along the lines of providing more in-depth, “premium content” over and above what appears on your blog.
5. Analyze & refine
In the same way that it is really important for webmasters to constantly monitor their Web traffic volumes (especially organic search traffic from Google), so you must monitor and analyze your email marketing campaigns.
Remember that email marketing comes with its own set of challenges – like spam blacklists, email blockers, and so on. There are a host of factors that can prevent your emails from arriving at their destination, or being effective once they have arrived.
Good email marketing services, like the ones mentioned above, provide plenty of stats and analytics to help analyze your email marketing performance, and make changes to improve profits and revenue.
Hope you got some inspiration from the above mentioned email marketing tips, and pick the right email marketing strategies for your business to run your campaigns. As I mentioned earlier, done correctly, you will see a maximum return on your email marketing investments.