One way to make sure your website gets a lot of visitors and conversions is to ensure that the user experience is top notch. In the past, the user was never considered; it was all about the search engines. This meant that the user experience was compromised. These days, making sure that the user experience comes first automatically helps you in the search engines. Here’s how you can improve your user experience in a flash!
Update Your Site Regularly
People who visit your site will expect new content fairly often. If people only see the same articles popping up again and again when they visit your site, eventually they’ll make the decision to stop coming back to you. Update your site regularly to improve your user experience.
Monitor Your Visitors
Learn about your website visitors and you’ll easily be able to improve their experience. Find out where they come from, and what they do when they’re on your site. If you get many visitors from mobile phones, find out your mobile experiences too. Analytics will give you a great view into what is working and what isn’t.
Give Them Options
Your visitors should have the option of what they’d like to do on your site: if you have videos and content on there, let them choose which they’d like to take a look at. Auto playing videos can be very annoying and quickly cause people to leave your site.
Offer Value to Your Visitors
Your website needs to be extremely valuable to your visitors, or you aren’t going to get anything from it. You must offer amazing content for free! By offering amazing content for free, you can then afford to ask for money for better content later on. For example, give a few poems for free, and then sell your poem book to your visitors.
Keep a Consistent Site
Your site needs to be consistent, or your visitors are going to get confused. Your fonts, buttons, and content all need to be the same. Would you like your visitors to believe that they’ve ended up on a different website? You need to keep your brand identity consistent to improve the user experience. If you’re looking to focus on your conversion rate optimization, this tip is important for that too.
Invite people who visit your site to interact with you; after all, why should this be a one way conversation? A website is a great place for interaction with the likes of comments, videos, social networking and more. Ask users to send you content you can share on your site and social media profiles. This means they’ll always come back for more!
Show off Your Brand Identity
Your brand identity can be determined by many things, including your writing style, colours you use, things that inspire you, and so on. Do you think your site reflects the identity you want it to? There are probably many simple changes you can make to make your site better for the user.
Now, go out there and show your users how valuable you are to them!