If you ask any marketer or business owner what they want from their business, the answer would be probably same “more potential customers”. To drive the wave of potential customers, the first need is to have enough traffic volume on the website. Now the challenge is “how to drive more traffic?”
There are many creative ways to engage more traffic such as content marketing, social media, multimedia resources etc. Here, I have listed 20 smart and actionable ideas that can really help you to engage your website traffic.
1. Be original and distinct
Original, unique and good content is always a milestone to create a wider reach of your business or blog. A great piece of valuable and well written quality content can go viral in a very little time. Thus, create a powerful content strategy and appropriately employ it to drive more traffic.
2. Survey your audience
One of the best ways to grab the attention of more users is to conduct a short survey to share their thoughts. Here is the list of some survey question that you may ask from the users.
• What you like the most about our product or service (include product or service name)
• How often do you buy ( insert product name)
• What they want next in your products?
3. Share case studies
Sharing your real success stories about how you have satisfied your customers can drive more engagement, social shares and links to your website. Case studies are also a good signal to indicate, how trustworthy you are.
4. Report breaking news
People will always prefer your website at first, if you are the major hub of your niche to publish the latest news. Collect fresh news from other resources in your niche and be the first to publish them on your website blog.
5. Be responsive
As there are more internet users on mobile than desktop, so it is important to make sure that your website in running properly on all mobile devices. To cut down the time and efforts, you may use the frameworks like Bootstrap or Foundation to create a responsive web design.
6. Present the offers
Users often love special offers and deals. Present your best offers and deals to attract more users and also show their expiry time to create the urgency for taking immediate action. This will also help you to convert the users into customers.
7. Offer live chat help
To give a 24 hour supports to your visitors, provide a live chat option so that they can feel free to share any problem at any time. Despite of traffic generation, live chat also help to create customer loyalty, improve customer retention rate etc.
8. Create a newsletter sign up series
At the first visit, people generally look at the upper right corner of a web page. Thus, it is a good idea to put a newsletter sign up form at this place to provide them latest offers, tips and tricks. You can also offer value for your users in the exchange of newsletter subscription.
9. Smartly use the multimedia options
You can use the below tactics to have a smart use of various multimedia options
• Use eye-catching images to have a more engagement of visitors to your site.
• Use descriptive videos about your product or service
• Create presentation to drive traffic and share them on sites like slideshare, powershow,autherstream etc.
• Publish useful infographics
• Provide video testimonials of your satisfied clients.
10. Be social
With the increasing use of social media, any content can go viral in just a few seconds. Create your business profile on all the major social platforms such as Facebook, Twitter, Pinterest, Reddit, Google+ and effectively use it to share interesting news about your business. Also use social share buttons on your blog post for instant sharing.
11. Minimize the page loading speed
To encourage more readers to stay on your website, keep page loading time as minimum as possible.Usually, a website should have an ideal loading time of 2-3 seconds, if it is taking more, the users will immediately move to another website.
12. Interact with the users
To build a real relationship with your users, you need to have a good interaction with them. You can easily interact with the users by enabling the comments on your blog post, responding their comments, replying to their emails and allowing them to ask questions. It not only encourages the users to come back again and again, but also make them feel that you really care about them.
13. Publish free resources
People always love the free stuff. They are more likely to visit the website again if you are providing some useful resources for free such as e-books, beginners guide, online courses etc.
14. Use podcast for content
Creating a podcast is an another alternative to stimulate more users in the content. Converting your epic content into a small podcast will allow the users to listen in anywhere at any time. You may use the tools like iSpeech to convert your content into a small podcast.
15. Improve site navigation
The site navigation is just like a signboard on the road or street. It is another common performance factor that can greatly affect the website traffic.
Create an easy and clear navigation to all the subpages and subcategories on your website. If your website has a long list of subpages, then use breadcrumbs for a better user experience.
16. Build a knowledge base
If you think like a user, you may find a list of questions that a user can ask about your website, product or service. One of the easiest solutions to provide their answers is to create an informative and well-structured FAQ page based upon what the users can ask.
17. Give links of related posts
Giving the links of relevant blog post at the sidebar or bottom of the page not only increase the page views, but also decrease the bounce rate and helps in increasing your website’s ranking.
18. Add a search box
Most of the users give up and leave the website if they can’t find exactly what they are searching. Adding a search box ill allow them to find everything quickly instead of checking each page or blog post on the website.
19. Don’t stuff the website with too many ads
If you have placed any ads on your website, then make sure that they are not causing any interruption in reading. Unnecessary popups and poorly placed ads may keep the users away from your website.
20. Allow Users to ask
If you are selling a product or providing any kind of services, you can ask the users to share their opinion. Also, allow them to ask any query regarding to the product or services and answer their all the queries. It creates a better interaction and incites the users to visit your website again and again.
Well, in this article I have almost covered all the ideas to engage site traffic. Before you dive into any of the above topics, you will need a bit more research and knowledge about them. Firstly, understand the tactics in depth and then effectively apply them to drive a swarm of users. If you have any other ideas in your mind to drive more traffic, don’t forget to share with us.