You would find many people saying that SEO is dead as well as the link building in 2015. Although, these people are wrong, neither link building is dead nor is SEO. Instead link building has reached to a new level of advancement which seems a bit complex to understand and apply into an SEO strategy.
However, it is not very difficult to learn new and advanced link building techniques; all you need is to develop a better understanding of these new and effective methods. But first it is essential that you comprehend the real meaning of a “quality backlink” because it is all about earning a high quality backlink.
Quality backlink is a link which is earned from a relevant, high authority website holding a superior trust value.
Earning quality backlinks is an important process which you do by utilizing numerous link building methods. But when you do it by using advanced link building methods, your website becomes invincible on the SEO landscape. So, let’s wait no more and find out six advanced link building techniques to earn super quality backlinks:
- Broken Link Building
Broken link building is a great method to get supreme quality backlinks. It is a concept based on helping others and receiving something in return. In this method you need to find out webpages that have broken links to your business. You can do it by utilizing your search skills on Google & hitting relevant queries. After this you can use the Check My Links plugin to discover broken links on those pages.
Once you find broken links, you should contact the webmaster of that website and ask him to replace the broken link with your relevant link.
- Guest Blogging
Last year Matt Cutts announced on his own blog that guest blogging might harm your website’s rankings because people were misusing this great method of earning links. But, if you do guest blogging with a purpose of sharing epic information and increasing the knowledge of the internet audience, then it would be one of the best and easy way to increase the rankings and traffic. Remember, if you keep doing guest blogging to improve your business branding and exposure, then it is still very effective and advantageous method.
Infographic is a very good way to represent information, through this graphical way you can even show complex information with so ease. Thus, more users tend to look at this type of visual representation as the illustration of information is clear and easy to read. Besides, people who use Infographics got 12% faster traffic than those who do not use it.
So you must create appealing info-graphics and reach out to bloggers or website owners who are eager to share this kind of pictorial presentation on their website. You can generate the embed code and ask bloggers if they like to publish it. This way you can earn some high quality backlinks and brings amazing off page SEO results as well.
- Product Outreach
This advanced link building recipe is very beneficial for you if you are a product company. You can simply give away your products for free to critics/experts for using it and in return you can ask them to review it and publish a good detailed content about it.
This type of method is very useful for businesses which sell specific products like tablets, mobiles phones, laptops, health and wellness equipment, automobile products etc. By using this approach you can earn natural high quality links, all you need is to determine which expert or critic has got a good reputation and high author rank.
- Giveaway Freebies
Everyone loves to get things for FREE, you would hardly find a person who would deny to accept your free stuff (unless it’s not useful at all). You can create guides, eBooks and how-to manuals to help people solve their problems without any cost. This way you can build a good relationship with people in your industry. Also, they will more likely to share your freebies on their website to appreciate your effort, in the end you can get good quality backlinks.
- Give Testimonials
When you like a product or a service, you appreciate and tell other people. Similarly, you can appreciate a product by writing testimonials and sending it to its owner. There are good chances that they will post your testimonial on their website with a backlink to your site. But you should always send testimonials with your full name and a headshot to look genuine.
The Bottom Line
The advanced link building techniques mentioned above is great to increase your website rankings as well as traffic. You can also strengthen the brand reputation by connecting your website to other authority websites. All you need is to adopt these 6 methods and apply them into your SEO plan. So, which advanced link building method sounds good to you, let me know in the comment box. I will be happy to hear from you.